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Originally we used resin vessels and offered refills for them. GC: Bijou Candles recently went through a revamp, tell us about that process and why you decided to do it?īC: We have some amazing customers that have been with us since 2014. It’s something that you can have just for you! Also, it’s something you can enjoy on your own and not feel like you have to save it to impress you guests. We want to make that luxury experience something you can actually enjoy and not feel guilty. It’s the best.īC: We’re bringing luxury candles to the people! Candles are made to be burned and it pains us to see expensive candles sit around unburnt waiting for a special occasion. GC: How did you get into the industry you’re in?īC: Alaina started a tableware company with her mother in 2011 and Bijou was sort of a natural parallel in the home industry.īC: We get to work with each other and our best friends, and create products that make us and our customers happy. We are all about focusing on positive energy and treating yourself!īC: Bijou was born in 2014 from a desire to make our candle obsession a job. We want to make beautiful looking, wonderfully scented, long lasting candles that don’t break the bank. GC: Tell us about your brand, what do you do?īC: Bijou is an affordable luxury candle line. Name & Title: Alaina Young Drew, Founder and Creative Director & Jocelyn Young Drew, Co-Founder & Fragrance ConnoisseurĮducation: Alaina – University of Richmond  Jocelyn – The American Musical & Dramatic Academy, Aveda Institute Keep reading for our Q&A with the Founders of Bijou Candles from New York City: After all, who can deny a luxe, beautifully-scented candle to elevate your living room, bedside table, or, heck, even your bathroom? NYC-based married couple, Jocelyn Young Drew and Alaina Young Drew know what it’s like to blow your salary on fancy candles all too well.Īfter getting tired of spending all of their hard earned cash on high end candles (that, ultimately “seemed too precious to burn”), the two decided to create an affordable luxury candle brand of their own called Bijou Candles.įor our second instalment of #FounderFiles, we caught up with the women behind Bijou to find out more about what it’s been like to create and nurture their “moon child”(aka joint business venture) that recently went through a major makeover.

Jocelyn and Alaina, the Founders of NYC-based Bijou CandlesĪn obsession with candles, and even “candle hoarding” is something that many of us can relate to.